เฉลยแบบฝึกหัด APR2101 บทที่ 7 ADVERTISING (ดูตำราประกอบหน้า 171-193 ครับ)
กระบวนวิชา APR2101, BUS2101 หรือ ENS3103 (สารสนเทศและการสื่อสารทางธุรกิจ)
รหัสตำรา : 57173
โดย ติวเตอร์แบงค์ สถาบันติว PERFECT ซ.รามคำแหง 43/1 Tel. 081-7269394, Line : sjbank
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1. VOCABULARY
Match the business terms in column A with the correct meaning in column B.
Column A
billboard (E)
business card (A)
consumer profile (D)
TV Commercial (B)
insert (C)
Column B
A. a small print business advertisement
B. a brief commercial announcement at the beginning of a broadcast program
C. a publication sent without charge; often with con- trolled circulation
D. a demographic description of the cowcatcher people or house- holds that are prospects for a product or service
E. an outdoor poster
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EXERCISE CHAPTER 7 (ดูตำราประกอบ หน้า 186 ครับ)
VOCABULARY
What is the business term for the following meanings?
1 A small print business advertisement. (5)
2 A publication sent without charge; often with controlled circulation.(2)
Alternatives for No. 1 to No. 2
1 consumer profiles
2 free circulation
3 leaflet
3 leaflet
4 billboard
5 business card
5 business card
6 brochure
3 A demographic description of cowcatcher people or households that
are prospects for a product or service. (2)
4 The customers for services. (1)
Alternatives for No. 3 to No. 4
1 clients
3 A demographic description of cowcatcher people or households that
are prospects for a product or service. (2)
4 The customers for services. (1)
Alternatives for No. 3 to No. 4
1 clients
2 consumer profile
3 walk-in customers
3 walk-in customers
4 consumer
5 customers
5 customers
6 prospects
5 What is the role of Public Relations in the past?
1 to build a favorable image
2 to use variety of communication channels
3 to build awareness for a company
4 to give information to the public
5 to enhance sales
6 to remind the customers about t product
READING
5 What is the role of Public Relations in the past?
1 to build a favorable image
2 to use variety of communication channels
3 to build awareness for a company
4 to give information to the public
5 to enhance sales
6 to remind the customers about t product
6 Which is not the role of Public Relations?
1 managing crisis that threaten company
2 building awareness
3 building image
4 deliver all form of message thru media
5 monitoring public comment about product
6 building goodwill among an organization’s target market
7 selling the organizations’ product
7 What is the synonym of the word “philanthropic”?
1 events
1 managing crisis that threaten company
2 building awareness
3 building image
4 deliver all form of message thru media
5 monitoring public comment about product
6 building goodwill among an organization’s target market
7 selling the organizations’ product
7 What is the synonym of the word “philanthropic”?
1 events
2 demonstration
3 propaganda
3 propaganda
4 crisis
5 charity
5 charity
6 donation
7 current issue
8 Which channel of media used for the company’s public relations?
1 business awareness
7 current issue
8 Which channel of media used for the company’s public relations?
1 business awareness
2 broadcast media
3 relevant media outlets
3 relevant media outlets
4 public comment
5 crisis that threaten company
5 crisis that threaten company
6 building goodwill
9 The word “cultivation” (para 1) could best be replaced by…..
1 culture
9 The word “cultivation” (para 1) could best be replaced by…..
1 culture
2 information giving
3 exception
3 exception
4 interaction
5 communication
5 communication
6 media
7 broadcasting
10 The word “Traditionally” (para 1) could best be replaced by….
1 In addition
7 broadcasting
10 The word “Traditionally” (para 1) could best be replaced by….
1 In addition
2 Basically
3 In general
3 In general
4 Occasionally
5 meanwhile
5 meanwhile
6 Particularly
11 What should be put in the front panel of the brochure?
1 Name of the company
How to write a good brochure
Para 1 & 2
11 What should be put in the front panel of the brochure?
1 Name of the company
2 logo of the company
3 eye-catching photo
3 eye-catching photo
4 make it more exciting
5 none is correct
5 none is correct
6 all are correct
12 What is the recommendation in writing text in the brochure?
1 breaking up long block of text by using heading
2 short sentenced
12 What is the recommendation in writing text in the brochure?
1 breaking up long block of text by using heading
2 short sentenced
3 short paragraph
4 using bullet list
4 using bullet list
5 numbered lists
6 all are correct
13 The word “show case” (para 1) could best be replaced by….
1 tell
6 all are correct
13 The word “show case” (para 1) could best be replaced by….
1 tell
2 display
3 perform
4 understand
5 perceive
6 remember
14 What should we do in the brochure to give readers “ an offer they can’t refuse”
1 put company’s name in the front page
2 put company’s logo in the front page
3 put beautiful photo in the front page
4 put product’s photo and benefit in the front page
5 ask the question in the front page
3 showcase company’s name or logo
15 What message should we put at the beginning of your brochure?
1 inform relevant to it’s purpose
14 What should we do in the brochure to give readers “ an offer they can’t refuse”
1 put company’s name in the front page
2 put company’s logo in the front page
3 put beautiful photo in the front page
4 put product’s photo and benefit in the front page
5 ask the question in the front page
3 showcase company’s name or logo
Para 5 – 7
15 What message should we put at the beginning of your brochure?
1 inform relevant to it’s purpose
2 prospects’ info
3 company’s history
3 company’s history
4 boring info
5 content that running out the readers’ interest
6 all are correct
16 What made the testimonial look fake?
1 brief info
2 include customers full name full name of the quotation
3 no reference of the quotation
4 company’s history
5 content that running out the readers’ interest
6 all are correct
16 What made the testimonial look fake?
1 brief info
2 include customers full name full name of the quotation
3 no reference of the quotation
4 company’s history
5 purpose of the brochure
6 relevant content
17 The word “fake” (para 2) could best be replaced by……..
1 funny
6 relevant content
17 The word “fake” (para 2) could best be replaced by……..
1 funny
2 stupid
3 dull
3 dull
4 tricky
5 unfair
5 unfair
6 not real
18 Why the brochure readers do not reach you? Because…..
1 the don’t like your company
18 Why the brochure readers do not reach you? Because…..
1 the don’t like your company
2 they don’t want the product
3 they don’t understand the content
3 they don’t understand the content
4 they prefer another company
5 they don’t have contact info
5 they don’t have contact info
6 they don’t want a call to action
The doctor’s use ……19(4)…… jargon, ….20(2)….. is, the technical language he used, kept me …..21…(1).. understanding what he was talking ….22…(3)… .
Alternatives for No. 19 to No. 22
Complete the following statements.
The doctor’s use ……19(4)…… jargon, ….20(2)….. is, the technical language he used, kept me …..21…(1).. understanding what he was talking ….22…(3)… .
Alternatives for No. 19 to No. 22
1 from
2 that
3 about
3 about
4 of
Business ethics, ….23(4)…., a good code of conduct …..24…(2)..running a business, is a vital thing utilized in …..25….(3) all kinds ….26…(1)..business.
Alternatives for No. 23 to No. 26
1 of
Business ethics, ….23(4)…., a good code of conduct …..24…(2)..running a business, is a vital thing utilized in …..25….(3) all kinds ….26…(1)..business.
Alternatives for No. 23 to No. 26
1 of
2 used in
3 carrying out
3 carrying out
4 that
Platelets are very small particles …..27…(4).. are adhesive, …..28…(1)...., they stick together to stop bleeding.
Cash dispenser (GB) or ATM (automated teller machine) is computerized machine …..29(3)…. allows bank customers to withdraw money, check their balance, …..30…(2).. so on.
Alternatives for No. 27 to No. 30
1 that is
Platelets are very small particles …..27…(4).. are adhesive, …..28…(1)...., they stick together to stop bleeding.
Cash dispenser (GB) or ATM (automated teller machine) is computerized machine …..29(3)…. allows bank customers to withdraw money, check their balance, …..30…(2).. so on.
Alternatives for No. 27 to No. 30
1 that is
2 and
3 that
3 that
4 which
Complete the following statements.
A stockbroker – a person ….31…(4). can advise investors and buy and sell shares …32…(1). them- is a job ….33…(3).. can make a person earns much more money in a short period …..34…(2).. time.
Alternatives for No. 31 to No. 34
1 for
Complete the following statements.
A stockbroker – a person ….31…(4). can advise investors and buy and sell shares …32…(1). them- is a job ….33…(3).. can make a person earns much more money in a short period …..34…(2).. time.
Alternatives for No. 31 to No. 34
1 for
2 of
3 that
3 that
4 who
My father ….35…(4). makes excursions (short trips) ….36…(2). the country side.
When a robin is …..37…(3). a fledging, a young bird just …..38…(1)… to fly, it has a spotted chest.
Alternatives for No. 35 to No. 38
1 able
My father ….35…(4). makes excursions (short trips) ….36…(2). the country side.
When a robin is …..37…(3). a fledging, a young bird just …..38…(1)… to fly, it has a spotted chest.
Alternatives for No. 35 to No. 38
1 able
2 into
3 still
3 still
4 often
……39…(3). over 6,000 examinees ….40…(1).. northeast Thailand, 79% ….41(4)….. found ……42…(2).. infected with the human hepatic trematode Opisthorchis viverrini.
Alternatives for No. 39 to No. 42
1 in
……39…(3). over 6,000 examinees ….40…(1).. northeast Thailand, 79% ….41(4)….. found ……42…(2).. infected with the human hepatic trematode Opisthorchis viverrini.
Alternatives for No. 39 to No. 42
1 in
2 to be
3 of
3 of
4 were
Complete the following statements.
Although Maria and Anna are sisters, their personalities are ….43…(3) different. Maria …..44…(4). a lot ….45…(1).. Anna is usually …..46…(2). .
Alternatives for No. 43 to No. 46
1 whereas
Complete the following statements.
Although Maria and Anna are sisters, their personalities are ….43…(3) different. Maria …..44…(4). a lot ….45…(1).. Anna is usually …..46…(2). .
Alternatives for No. 43 to No. 46
1 whereas
2 calm
3 quite
3 quite
4 talk
Two men were ….47…(1).. a sailboat floating near ……48(3)…. island. The wind had been ……49(4)…. strong that morning ….50…(2).. now there was just a slight breeze.
Alternatives for No. 47 to No. 50
1 in
Two men were ….47…(1).. a sailboat floating near ……48(3)…. island. The wind had been ……49(4)…. strong that morning ….50…(2).. now there was just a slight breeze.
Alternatives for No. 47 to No. 50
1 in
2 but
3 an
3 an
4 very
One adverse situation ….51…(3).. arises ……52…(4).. of the presence of mold is food spoilage, ……53…(1)…, penicillin, …..54…(2).. is a mold, is a beneficial antibiotic.
Alternatives for No. 51 to No. 54
1 however
One adverse situation ….51…(3).. arises ……52…(4).. of the presence of mold is food spoilage, ……53…(1)…, penicillin, …..54…(2).. is a mold, is a beneficial antibiotic.
Alternatives for No. 51 to No. 54
1 however
2 which
3 that
3 that
4 because
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